Let’s hear it for element number 83 on the periodic table, BISMUTH!
It may sound more like a Cornish fishing village, but this brittle pinkish metal actually lends its name to a famous product – Pepto-Bismol, soother of sore tums the world over. It has been used as a medical ingredient for curing indigestion for over a century.
It’s the bismuth! (business)
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